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TRUE, Inc.
(dba TRUE Model Management)
Privacy Policy


This Privacy Policy was last updated on April 9, 2012

 

Our Policy:
Welcome to TRUE, Inc. dba TRUE Model Management (the “Company” or “we”). The Company operates the website located at http://www.TRUEmodel.net/ (the “Site”) and has created the Site to provide certain services and information about our company (the “Services”) to our users (“you”). This Privacy Policy sets forth the Company’s policy with respect to information, including personally identifiable data including without limitation contact information, such as name, email address, postal address, phone number, and mobile number; username and password; information or photos sent by you to the Company and/or uploaded or posted by you or the Company on the Site, the Company’s blog, and other interactive online features; and correspondence you send to us (“Personal Data”), and other information that is collected from Site visitors and users of the Services, how this information may be used and disclosed; how you can control the use and disclosure of your information; and how your information is protected. If you have any questions about this privacy policy, or would like to update or correct Personal Data in our possession that you have previously submitted via the Site or Services, please contact our privacy team at [email protected].

Information we collect:
When you interact with us through the Site or the Services, we may collect Personal Data and other information from you, as further described below:

Information you provide directly to us: By voluntarily providing us with Personal Data, you are consenting to our use of it in accordance with this Privacy Policy. If you provide Personal Data, you acknowledge and agree that such Personal Data may be transferred from your current location to the offices and servers of the Company and the authorized third parties referred to herein located in the United States.

Information automatically collected when you visit and interact with the Site: When you interact with the Company through the Site or Services, we receive and store certain personally non-identifiable information. We track this information either directly or through a third-party tracking service. Such information, which is collected passively using various technologies, cannot presently be used to specifically identify you. The Company may store such information itself or such information may be included in databases owned and maintained by the Company affiliates, agents or service providers. The Site may use such information and pool it with other information from the Site to track, for example, the total number of visitors to our Site, the number of visitors to each page of our Site, the domain names of our visitors’ Internet service providers, and how our users use and interact with the Services. Also, in an ongoing effort to better understand and serve the users of the Services, the Company often conducts research on its customer demographics, interests and behavior based on the Personal Data and other information provided to us, including our visitors’ geographic location, age, gender, job title and income. This research may be compiled and analyzed on an aggregate basis. The Company may share this non-identifiable and aggregate data with its affiliates, agents and business partners, but this type of non-identifiable and aggregate information does not identify you personally. The Company may also disclose aggregated user statistics in order to describe our Services to current and prospective business partners, and to other third parties for other lawful purposes.

In operating the Site, we may also use a technology called “cookies.” A cookie is a piece of information that the computer that hosts our Site gives to your browser when you access the Site. Our cookies help provide additional functionality to the Site and help us analyze Site usage more accurately. For instance, the Site may set a cookie on your browser that allows you to access the Site without needing to remember and then enter a password more than once during a visit to the Site. In all cases in which we use cookies, we will not collect Personal Data except with your permission. On most web browsers, you will find a “help” section on the toolbar. Please refer to this section for information on how to receive notification when you are receiving a new cookie and how to turn cookies off. We recommend that you leave cookies turned on because they allow you to take advantage of some of the Site’s features.

The Company or any of its third party advertising partners may use software technology called web beacons (also called transparent GIFs, web bugs, pixels, or action tags). These technologies are strings of code that deliver a tiny graphic image on a web page or in an email. Web beacons can recognize certain types of information on your computer such as cookies, the time and date a page is viewed, and a description of the page on which the web beacon is placed. In general, any file served as part of a web page can act as a web beacon. We use web beacons for various tracking purposes, like determining whether or not you are logged into the Site and whether or not you are connected to a third-party service. Third parties also may use web beacons on the Site to receive auditing, research, and reporting information, or to understand your interests and select and deliver to you advertisements that are tailored to your interests. We may tie the information gathered by web beacons to your Personal Data. We may use clear gifs in our emails to let us know which emails have been opened by recipients; this allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns.

Information we collect from other sources: We may access information about you from third-party sources and platforms (such as social networking sites, databases, online marketing firms, and ad targeting firms), including without limitation, if you access third-party social networking services (such as Facebook Connect or Twitter) through the Site, your username and connection lists for those services; demographic data, such as age range, gender, and interests; advertisement interaction and viewing data, such as ad click-through rates and information about how many times you viewed a particular ad; and unique identifiers, including mobile device identification numbers, that can identify the physical location of such devices in accordance with applicable law. Please note that the Site may combine the information that we collect with information we obtain from third-party sources.

Our Use of Your Personal Data and Other Information:
The Company uses the Personal Data you provide in a manner that is consistent with this Privacy Policy. If you provide Personal Data for a certain reason, we may use the Personal Data in connection with the reason for which it was provided. For instance, if you contact us by email, we will use the Personal Data you provide to answer your question or resolve your problem. If you provide Personal Data in order to obtain access to the Services, we will use your Personal Data to provide you with access to such services and to monitor your use of such services. The Company and its subsidiaries and affiliates (the “Related Companies”) may also use your Personal Data and other personally non-identifiable information collected through the Site to help us improve the content and functionality of the Site, to better understand our users and to improve the Services.

The Company and its Related Companies may use this information to communicate with you regarding the Services or to tell you about services we believe will be of interest to you. If we do so, each marketing communication we send you will contain instructions permitting you to “opt-out” of receiving future marketing communications. Note however that as user of the Service you cannot opt-out of some administrative communications that are reasonably necessary to the Service, such as billing or service notifications. In addition, if at any time you wish not to receive any future marketing communications or you wish to have your name deleted from our mailing lists, please contact us as indicated above.

Our Disclosure of Your Personal Data and Other Information: There are certain circumstances in which we may share your Personal Data with certain third parties without further notice to you, as set forth below:

Business Transfers: As we develop our business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, dissolution or similar event, Personal Data may be part of the transferred assets.

Agents, Consultants and Related Third Parties: The Company, like many businesses, sometimes hires other companies to perform certain business-related functions. Examples of such functions include mailing information, maintaining databases, shipping and fulfillment, and processing payments. When we employ another company to perform a function of this nature, we only provide them with the information that they need to perform their specific function.

Legal Requirements: The Company may disclose your Personal Data if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation; (ii) protect and defend the rights or property of the Company; (iii) act in urgent circumstances to protect the personal safety of users of the Site or the public; or (iv) protect against legal liability.

Advertising: In order to provide you with access to our content, we may display advertisements on the Site, many of which may be targeted based on information about you. For example, using information collected through cookies, web beacons, and other sources, we may use demographic data or information about your online activities or interests to display targeted advertising that may be relevant to your preferences. Through this process, advertisers reach Site visitors who are most interested in their products, and you see advertising for products or services in which you may be interested.

Your Choices:
You can use the Site without providing any Personal Data. If you choose not to provide any Personal Data, you may not be able to use certain Services.

Exclusions:
This Privacy Policy does not apply to any Personal Data collected by the Company other than Personal Data collected through the Site or Services. This Privacy Policy shall not apply to any unsolicited information you provide to the Company through the Site or through any other means. The Site has no responsibility to take down, remove, or edit any of your public activities or any submissions that are a result of your public activities. This includes, but is not limited to, information posted to any public areas of the Site, such as blogs (collectively, “Public Areas”), any ideas for new products or modifications to existing products, and other unsolicited submissions (collectively, “Unsolicited Information”). All Unsolicited Information shall be deemed to be non-confidential and the Company shall be free to reproduce, use, disclose, distribute and exploit such Unsolicited Information without limitation or attribution.

Children:
The Company does not knowingly collect Personal Data from persons under the age of 18. If you are under the age of 18, please do not submit any Personal Data through the Site. If the Company learns that it has collected any personal information from a child under the age of 18 without verifiable parental consent, the Company will delete that information from its database as quickly as possible. If you believe that the Company may have collected information from a child under 18, please contact us at [email protected].

Links to Other Websites:
This Privacy Policy applies only to the Site. The Site may contain links to advertisements or other websites not operated or controlled by the Company (the “Third Party Sites”). The policies and procedures we described here do not apply to the Third Party Sites. The links from the Site do not imply that the Company endorses or has reviewed the Third Party Sites. We suggest contacting those sites directly for information on their privacy policies.

Security:
The Company takes reasonable steps to protect the Personal Data provided via the Site from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, no Internet, email or other electronic transmission is ever fully secure or error free, so you should take special care in deciding what information you send to us in this way.

Other Terms and Conditions: Your access to and use of the Site is subject to the Terms of Use, located at Terms of Use.

Changes to the Company’s Privacy Policy:
The Site and our business may change from time to time. As a result, at times it may be necessary for the Company to make changes to this Privacy Policy. The Company reserves the right to update or modify this Privacy Policy at any time and from time to time without prior notice. Please review this policy periodically, and especially before you provide any Personal Data. This Privacy Policy was last updated on the date indicated above. Your continued use of the Site after any changes or revisions to this Privacy Policy shall indicate your agreement with the terms of such revised Privacy Policy.